Wheels Up has launched a corporate program for small- and medium-sized enterprise (SME) members.

The Up for Business program will provide a tailored private aviation solution with pricing, discounts and benefits specifically catering to SME customers from 1 November.

Robert Bourrier, EVP, global sales, commented, “Historically, smaller to medium-size businesses were forced to adapt to either a product that was designed for individuals or a solution that was built for large corporations. We see an opportunity to deliver a tailored product to members rather than a one-size-fits all offering, while capturing the operational and financial benefits of a balanced fleet utilization throughout the week.

“By adding a sensible layer for businesses that falls within the small and medium-sized tier, we are able to offer superior pricing, better service and benefits. We expect this new product to improve the efficiency and profitability of our operations with a more balanced utilization of our fleet throughout the week – all while keeping the member firmly at the centre of everything we do,” he added.

The new Up for Business program will offer a significantly reduced deposit, initiation fee, annual dues and contract term of 18 months, a new round trip discount and unlimited lead passenger designees. Up for Business members will also benefit from having access to a second aircraft on the same day once per quarter.
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