Ethos Asset Management has announced a new long-term financing partnership with TAR Aerolíneas and has committed to providing significant capital infusion that will continue for several years.

TAR Aerolíneas

Carlos Santos, CEO of Ethos Asset Management Inc, said: “It’s an absolute honour to be partnering with an innovative company from Mexico’s aviation industry where the domestic regional market presents a double-digit growth opportunity.

“With little competition in the domestic regional market, the regional market is attractive, underserved and difficult for other operators to access. The gap between supply and demand in the regional market is large and has widened as a result of the pandemic.

“With more 150-seat aircraft and a highly concentrated market, there is a gap in the strategy of major airlines that regional airlines can fill. Taking advantage of market opportunities led TAR to be the fastest growing airline and the leader in the regional market.

“The team from TAR Aerolíneas led by dynamic CEO, Ricardo Baston, an experienced aviation sector professional and Miguel Angel Franco Hernandez, Chairman of the Board, were very impressive with their expertise, vision and achievements to date that our decision to invest in their next phase of growth was sealed.”

Mexican regional aviation market

Ricardo Baston, CEO, TAR Aerolíneas, said: “We, at TAR, are very pleased to be partnering with solid financial entity such as Ethos Asset Management, to address the opportunity that the Mexican regional aviation market presents; via a loan facility which will enable TAR to strengthen its market position and providing the financial by resources to expand TAR’s footprint in the market. This partnership represents a major boost in the future of our airline, and I am confident that it will be a success.

“Ethos Asset Management as leading investment firm, with a strong track record of success, in supporting the expansion of entities in a diverse industry base business. There is no doubt that Ethos expertise in their field, together with a robust business understanding of aviation make them our partner of choice, when looking at achieving our goals and growth objectives.”
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