Sullenberger Aviation Museum has unveiled its new logo and visual identity, marking what it says is the final step in its “brand evolution” as it prepares to open next summer.
The site in Charlotte, North Carolina, was formerly known as the Carolinas Aviation Museum but is being reimagined with a mission to “inspire, educate and elevate the next generation”.
The new visual identity signifies a new vision for the 31-year-old organisation. While the new facility – set to open in summer 2024 – will continue to exhibit historical aircraft, it will also serve as an educational resource and innovation centre to help shape the Science, Technology, Engineering and Math (STEM) workforce development.
“The Sullenberger Aviation Museum will not just help us know and understand past achievements, it will enable and inspire us to create a brighter future,” said Captain Sullenberger.
“Housing one of the foremost collections of flying machines anywhere combined with powerful multisensory storytelling and interactive spaces, the Sullenberger Aviation Museum truly is a dynamic transformational and memorable experience,” said Sullenberger Aviation Museum President Stephen Saucier.
“In a world of seemingly unlimited options for entertainment and fulfillment, people are craving unique opportunities to exercise their sense of play and satisfy their expectations for immersive, interactive narratives – and we know this museum has the capacity to do just that.”
The museum has three distinct experiences – the welcome centre, a main exhibit hall and a preserved historic hangar complemented by an outdoor plaza – in addition to its three thematic areas.
Sullenberger Miracle on the Hudson display
The largest is a themed exhibition zone in the new Main Gallery known as Innovation Nation that presents the history of aviation as a testament to humankind’s capacity for creativity and imagination of possibilities beyond the known.
The space will include stories of design, competition and safety while also offering interactive experiences for visitors including vertical wind tunnels, flight simulators, cockpits that visitors can get inside, games and make and take activities.
Innovation Nation will also house the A320 from US Airways Flight 1549, better known as the “Miracle on the Hudson,” and a corresponding exhibit.
Flight 1549 has been part of the museum’s collection since 2011, but when the museum reopens it will include new artifacts and mementos, including letters from passengers to museum namesake Capt. C.B. “Sully” Sullenberger, who, along with his crew, landed the plane safely in New York’s Hudson River on Jan. 15, 2009.
Image courtesy of Sullenberger Aviation Museum
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