A new national space STEM awareness campaign, Space4All, that aims to increase understanding about the benefits of space for life on Earth has launched.

The campaign is being coordinated by Women in Aerospace (WIA), the American Institute of Aeronautics and Astronautics (AIAA), Club for the Future, and Space Foundation, in partnership with the U.S. Department of Education.

Space4All was first announced on April 8 when Vice President Kamala Harris issued a Call to Action to bring the benefits of space to communities across America.

The campaign will spotlight the relevance, impact, and accessibility of space and highlight pathways to success in space-related STEM education and careers.

There will be a specific focus on reaching underrepresented communities to ensure equitable, diverse, and inclusive growth within the space industry.

The five-year public awareness campaign was initiated by the National Space Council and aligns to the Interagency Roadmap to Support Space-Related STEM Education and Workforce with the goal to Inspire, Prepare and Employ a diverse space workforce.

The campaign is now spearheaded through a public-private partnership between the U.S. Department of Education and these four nonprofit space organisations. More than 150 additional corporate, federal, and community-based organizations have joined the campaign as Space Champions.

As the lead government partner, the U.S. Department of Education adds expertise in connecting with students and preparing them for future success. “Our nation prospers when all students know and understand that they belong in STEM fields and that careers in space offer boundless opportunities for their success,” said U.S. Deputy Secretary of Education Cindy Marten.

“The Space4All awareness campaign is historic, inclusive, and mission-specific – fill the workforce gap in space,” said WIA Board Chair and SAIC Vice President of Business Development Transformation Bridget Chatman.

“WIA and SAIC are fully committed to working alongside our partners and the government to develop a STEM- and space-literate nation. We will continue to lead by addressing the student pipeline and workforce gaps that our nation faces today in real and impactful ways.”

“This is a pivotal moment for the space industry,” added Heather Pringle, CEO of the Space Foundation.

“Commercial and government space entities face a complex and demanding future, with an accelerating space economy coupled with a shrinking talent pool and fierce competition for individuals with the right skills and experience.

“When we also consider the declining number of students pursuing STEM degrees, we need all hands on deck. Space Foundation is proud to collaborate with the Space4All campaign to raise awareness of our ongoing efforts and amplify our recent partnership with Space Workforce 2030 so we include more audiences in the many exciting opportunities throughout the space industry.”Subscribe to the FINN weekly newsletter