SkyTeam brings VR cinema to Dubai lounge
The airline alliance trials latest VR technology to deliver innovative airport lounge experience.
SkyTeam, the global airline alliance, is teaming up with high-tech start-up SkyLights to transform its Dubai lounge into a virtual movie theatre. For a limited time, customers can watch multimedia content on immersive Bravo headsets and enjoy the latest cinematic VR technology before they fly.
The two-month Dubai ‘Virtual Cinema’ pilot is part of SkyTeam’s strategy to deliver an innovative and memorable experience each time customers visit one of the alliance’s seven branded lounges around the world.
Mauro Oretti, SkyTeam’s vice president, Sales and Marketing, said: “Our Frequent Flyers are increasingly tech-savvy and because they spend so many hours in the air, we’re making sure their time on the ground is worthwhile by investing in technology to enhance the experience we offer in our lounges.
“Our partnership with SkyLights gives them a chance to relax and immerse themselves in a private IMAX-style movie theatre from the comfort of their airport lounge seat.”
Bravo headsets are lightweight, comfortable and offer up to six hours battery life. Customers flying on one of the SkyTeam airlines serving Dubai can request a complimentary Bravo headset and select from entertainment options that include:
- 2D, 3D and carefully curated 180°/360° content
- Early window blockbuster films, series and documentaries
- A wide-angle cinema screen experience
“For many guests, it will be the first time they have experienced this remarkable new type of entertainment, making it a great opportunity to create a memorable moment with them,” said David Dicko, SkyLights CEO. “Teaming up with SkyTeam on this project is a significant step towards our mission of transforming the passenger journey both inflight and on the ground.”