Saudia and PepsiCo have signed an MoU

Saudia launches recycling initiative in collaboration with PepsiCo

Oct 9, 2023 - 3:45 pm

Image Saudia

Saudia and PepsiCo have signed an MoU to implement a programme that collects recyclable material onboard Saudia flights and divert them from landfill, as part of a long-term sustainability plan.

In partnership with Nadeera, a social enterprise that provides innovative, digitally enabled solutions for solid waste management, Saudia and PepsiCo will collaborate to develop an unprecedented strategy for collecting, recycling, and diverting recyclable waste from landfills onboard flights, in coordination with Saudia employees and partners. Moreover, the two sides will develop joint programs to raise awareness among Saudia guests regarding the importance of sorting, collecting, and recycling operations, as well as their contribution to supporting the Saudi Green Initiative (SGI), aimed at reducing carbon emissions and pollution, by driving circularity.

Sustainable initiatives

Essam Akhonbay, vice president of marketing & product management at Saudia, said: “The partnership with PepsiCo is one of our sustainable initiatives that shows Saudia’s commitment to contributing to sustainability and in an effort to reduce our carbon footprint, particularly having launched several initiatives in the aviation industry and other sectors. Additionally, the partnership will pave the way for the implementation of more sustainable solutions to achieve environmental conservation targets.”

Aamer Sheikh, PepsiCo Middle East CEO, said: “We are proud to be the partner of choice for an environmentally-conscious entity such as Saudia, driving a greener future. Through this partnership, we are committed to driving the circular economy in-line with the Kingdom’s Vision 2030 and sustainability goals. PepsiCo’s sustainability strategy “pep+” aims to inspire, empower and collaborate, leaving a positive impact on the Kingdom for years to come.

Saudia’s sustainability commitments include various influential initiatives and partnerships, such as its agreement with Lilium to acquire 100 electric jets. Saudia has also signed a non-binding MoU to become the first potential partner of the regional Voluntary Carbon Market (VCM) under the umbrella of The Public Investment Fund (PIF). Moreover, Saudia has signed an agreement with the Red Sea Development Company to commit to sustainable flight operations to and from Red Sea International Airport. It is also committed to align aircraft and engines with sustainability targets.

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