Sabre, a software and technology provider to the global travel industry, has entered into a multi-year distribution agreement with International Airlines Group (IAG) that will expand their existing partnership and promote modern travel retailing practices.
The agreement will allow Sabre-connected travel buyers and agencies to sell traditional EDIFACT content as well as having competitive access to New Distribution Capability (NDC) offers from British Airways, Iberia, Aer Lingus and Vueling – including ancillaries – through the Sabre travel marketplace globally.
Colm Lacy, British Airways’ chief commercial officer, said: “We are on a journey to A Better BA and we continue to invest across the business as part of that commitment.
“Not only are we improving the experience of those customers who fly with us, but also the way we work with our valued travel agent and travel buyer partners.
“We understand how valuable retailing is to them, and IAG’s partnership with Sabre allows us to make a wide range of attractable offers available even further across the globe.”
This agreement is another step in the IAG strategy to embrace digital retailing practices and offer more opportunities for customers to access NDC content.
The partnership with IAG demonstrates Sabre’s continued commitment to driving value and serving the diverse interests of the global travel ecosystem.
“We are very excited about what’s ahead. The travel industry is entering a new era of personalised retailing that will bring better experiences for travellers and new revenue opportunities for airlines and travel agencies,” said Roshan Mendis, chief commercial officer, Sabre Travel Solutions.
“It’s fantastic to work with a strong, forward-thinking partner like IAG that is just as committed as we are to driving the industry forwards.”
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