Plusgrade, a provider of ancillary revenue solutions for the global travel industry, and AirAsia, Asia’s leading low-cost carrier, are proud to announce the launch of “Zone Up”. Starting this month, the programme allows passengers to enhance their travel experience by bidding for upgrades on eligible AirAsia flights.

Passengers who booked standard tickets will be able to bid for premium upgrades, including the acclaimed AirAsia Premium Flatbeds, Quiet Zone seats, and Hot seats with extra legroom. This collaboration with Plusgrade enables AirAsia to provide more travellers with access to enhanced comfort and seating options, all while enjoying significant savings.

“We’re thrilled to be bringing our signature and leading upgrade programme to AirAsia, underscoring our shared commitment to innovation and creating memorable travel experiences,” said Ken Harris, Founder and CEO of Plusgrade. “Together we are creating added value for travelers while unlocking the full potential of ancillary revenue growth for AirAsia.”

Travel in the APAC region has witnessed significant growth in recent years, with passengers increasingly looking for ways to enhance their travel experience.

“AirAsia has always been committed to continuous improvement of customer experience across every touchpoint for our guests,” said Ms Karen Chan, Group Chief Commercial Officer at AirAsia. “The AirAsia ZoneUp programme is a testament to our dedication to provide value and choice to our guests. We are excited to partner with Plusgrade to make premium upgrades more accessible and affordable in ASEAN and beyond.”

For more information about the AirAsia ZoneUp programme, please visit

Subscribe to the FINN weekly newsletterYou may also be interested in:

AirAsia adds twice-daily flights to Colombo as part of growth strategy