Finnair plans to renew its loyalty programme with the introduction of Avios points as its new currency starting in early 2024.
In partnership with IAG Loyalty, the carrier will adopt Avios which it says will bring new opportunities for existing and new Finnair Plus members.
The Finnair Plus programme will also move to a new spend-based platform, as IAG recently did with its own loyalty scheme.
Ole Orvér, Finnair’s chief commercial officer, said: “2024 marks the start of a new era with our loyalty program, with new benefits and improved options for our members to use their earned Avios – both within Finnair and IAG Loyalty’s partner network.“
“The move to a spend-based program rewards customers directly for their spend, just like many retail loyalty programs do. These moves allow us to leverage the full potential of our loyalty program and make it attractive to a wider audience.”
The Finnair Plus loyalty programme has over four million members worldwide and was first launched in 1992.
Finnair Plus award points
Finnair Plus award points will be converted to Avios with a 3:2 ratio, and the purchasing power of the current points remains unchanged – Avios prices are also updated with the same 3:2 ratio.
CEO of IAG Loyalty Adam Daniels, added: “Finnair’s adoption of Avios is a recognition of the global significance of the currency, and the incredible value it has for members worldwide.
“They join a leading global network of airline partners, including British Airways, Iberia, Aer Lingus, Vueling, and Qatar Airways.
“We are excited to play a central role in Finnair’s new era for their loyalty programme and for their members.”
Finnair also plans to invest in new, more spacious lounge premises on the Schengen side of Helsinki Airport, Finnair’s home hub.
The lounge will move to new premises in 2024 and feature a dedicated area for top-tier members. The current Schengen lounge will continue to serve customers until the new lounge opens.Subscribe to the FINN weekly newsletter