Emirates has noted a surge of 40% in customer demand for plant-based meals as the carrier seeks to capitalise on Veganuary.
To meet this demand, Emirates will introduce an array of new vegan dishes onboard and in lounges later this year, adding even more dishes to its ‘vegan vault’ of more than 300 curated plant-based recipes.
In 2023, Emirates had more than 300 vegan recipes in rotation across 140 destinations, up from 180 recipes in 2022.
Emirates served more than 450,000 plant-based meals onboard, an increase from 280,000 plant-based meals served in 2022.
Vegan meal consumption has grown 40% year on year in line with passenger volumes, but in some regions, consumption has exceeded passenger volume growth – such as Africa with an additional 4% increase, Southeast Asia with an additional 5% increase, and the Middle East showing a significant additional increase of 34%.
The biggest increase in consumption of vegan meals occurred in Economy Class.
Significant increases were noted specifically on Emirates routes to China, Japan and Philippines.
Many Emirates Cabin Crew are also embracing a plant-based diet, as Emirates introduced vegan meals for Cabin Crew in 2018.
Later in the year, Emirates will be launching a selection of new vegan main courses, new vegan snacks such as fruit muffins and vegan pizza, and an array of delectable desserts including chocolate pecan cake, pistachio raspberry and raspberry tonka cake.
Vegan options are available to pre-order onboard and order directly in First Class, as well as in Emirates Lounges. Customers can request vegan meals on all Emirates flights and across all classes of travel up to 24 hours before departure.
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