Emirates is investing over $2 billion to enhance its inflight customer experience, including a massive programme to retrofit over 120 aircraft with the latest interiors starting this year.
Some of Emirates’ latest initiatives include improved meal choices, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, sustainable choices and a “generous approach to the little touches that make travel memorable”.
Sir Tim Clark, president of Emirates, said: “While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers.
“Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programmes to take Emirates’ signature inflight experiences to the next level.”
Extensive refurbishment of aircraft fleet interiors
The most significant investment is an extensive refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new panelling, flooring and other cabin features.
Every cabin class will be refreshed and new premium economy cabins installed. After the retrofit, Emirates will have a total of 120 aircraft offering premium economy seats – the only airline in the region to offer this cabin class.
The first aircraft is scheduled to roll into the Emirates Engineering Centre for retrofitting in November.
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