At the 2024 Dubai World Cup, Emirates and AC Milan unveiled a bespoke art installation by regionally renowned artist Kareemgraphy, to celebrate the intersection of sports, culture and art.
Created for the event by calligraffiti artist and designer artist Abdul Kareem, known as Kareemgraphy, the innovative art installation is a representation of a horse, made up of 187 AC Milan’s Home, Away, Third, and goalkeeper jerseys, artfully arranged.
The eye-catching 8 x 8 metre display sits on the lawn area adjacent to the parade ring, and comes to life when viewed by Dubai World Cup fans in the Grandstand, in a breathtaking vision uniting sports, culture, and art.
The Dubai World Cup, ideated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is the pinnacle of horse racing season in the UAE. AC Milan’s participation marked a historic moment as the Club’s first activation at Emirates horse racing events, solidifying its partnership with Emirates which has been an iconic collaboration since 2007.
Among the notable attendees at the event were AC Milan CEO Giorgio Furlani, RedBird Capital’s Operating Partner and AC Milan Senior Advisor Zlatan Ibrahimovic and AC Milan’s Chief Commercial Officer Maikel Oettle.
Boutros Boutros Emirates Executive Vice President of Corporate Communications, Marketing and Brand remarked: ‘We are delighted to see the convergence of our 17-year partnership with AC Milan and 28-year partnership with Dubai World Cup represented in such a unique and artistic way. It’s another impressive and innovative moment for our customers to enjoy at a world class event, with exceptional brand partnerships and an appreciation for sport, culture and art.’
The event marked a milestone in AC Milan’s collaboration with Emirates, further strengthening the partnership between the two brands and reinforcing the Club’s presence in the Middle East as well as its commitment to engaging with diverse audiences through innovative initiatives.Subscribe to the FINN weekly newsletter
You may also be interested in
Emirates achieves autism centre designation for Dubai check-in
