Business aviation leaders gathered at the NBAA Business Aviation Convention and Exhibition (BACE) to unveil a new campaign highlighting the industry’s many societal benefits, including its leadership role in sustainability.
The ‘Climbing. Fast.’ multi-media advocacy campaign will utilize a strategic approach to spreading the industry’s message on sustainability, including through a dedicated website, paid digital advertising, a multi-channel social media presence, and a targeted media-relations program.
The campaign will emphasize business aviation’s value as an incubator for innovation and will highlight the pioneering work to make its net-zero carbon emissions goal a reality.
Ed Bolen, NBAA CEO and president, commented, “The business aviation industry has long been essential in providing economic opportunities for a next-generation workforce, helping companies of all sizes succeed, connecting America’s communities and delivering humanitarian assistance for those in need.
“Equally important, our industry has long made an ambitious commitment to sustainability, with measurable results. Our new, branded Climbing. Fast. initiative will take this message to policymakers, opinion leaders and other key audiences, informing perceptions about the industry’s sustainability record and value.”
Pete Bunce, president and CEO of General Aviation Manufacturers Association, added, “Business aviation is the technology incubator for the aviation industry, as we lead the way in advancing safety and sustainability. Our industry supports over 1.2 million total jobs and over $247 billion in total economic output in the United States. When you look at our industry, Climbing. Fast. truly describes the work we have been doing to foster aviation’s sustainability and technology, advance safety, strengthen economic growth and provide valuable services to communities.”
Ten stakeholder organizations have already announced their support of the Climbing. Fast. campaign, including the Aircraft Owners and Pilots Association, the Experimental Aircraft Association, the Helicopter Association International, the International Aircraft Dealers Association, the International Business Aviation Council, the National Aircraft Finance Association, the National Air Transportation Association, and Women in Corporate Aviation.
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