Air Serbia, Serbia’s national airline, has reaffirmed its partnership with Sabre Corporation by signing a multi-year early renewal.

Under the agreement, Air Serbia will continue to utilise SabreSonic, Sabre’s comprehensive passenger service system (PSS).

SabreSonic offers a range of functionalities designed to increase airline revenue, enhance personalisation and streamline the passenger experience at the airport, ensuring a seamless experience for passengers from the moment of booking to their final destination.

The adoption of Sabre’s Pricing and Revenue Optimisation suite by Air Serbia represents a transformative step forward in the way Air Serbia manages its revenue and optimises its inventory and network.

Sabre’s Revenue Optimizer uses sophisticated models to enable more strategic and timely decision-making processes.

This solution, combined with Sabre’s Market Intelligence offers Air Serbia comprehensive insights and advanced data analysis across a wide range of critical functions such as network planning, revenue management and marketing.

“The implementation of Sabre’s advanced technology solutions is crucial for achieving our strategic goals, enabling us to optimise revenue and expand our market presence effectively,” said Maša Vasović, Head of Revenue Management of Air Serbia.

“We are thrilled to continue our partnership with Air Serbia, showcasing our commitment to delivering state-of-the-art solutions that drive efficiency and growth. By integrating our advanced pricing and revenue optimization capabilities, we are empowering Air Serbia with the insights and agility needed to navigate the complexities of today’s aviation market,” said Jean-Vincent Teuler, Vice President – Airline Sales, EMEA of Sabre Travel Solutions.
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