London-based technology company Zamna has announced its digital intelligence is to be rolled out globally with Canadian airline WestJet, spanning the majority of the airline’s international network of 110 destinations across 24 countries.

The announcement follows a successful pilot programme in conjunction with WestJet, which saw Zamna’s system trialled across two city pairs between the United Kingdom and Canada; YYC Calgary International Airport and London Heathrow, and Toronto Pearson International Airport and London Gatwick.

The focus of the pilot was to enhance the travel documentation verification experience for WestJet guests flying on the selected routes.

Digital intelligence software pilot

The collaboration between Zamna and WestJet marks the first example in North America of an invisible digital solution to seamlessly verify passport documents before arrival at the airport being used across live, commercial international flight routes.

Appetite for an efficient and convenient travel experience was evidenced by an 80% rate of consent of participating guests opting in to the Zamna digital intelligence process.

WestJet reported significant improvements following the pilot and is now seeing an average 40% decrease in manual document validation checks taking place at the gate.

This reduction in manual document checks will improve operational cost efficiencies, reduce pressure on gate operations, and streamline airline and airport processes, with the goal of providing an enhanced guest experience.

Operational challenges

Irra Ariella Khi, CEO of Zamna, said: “We recognise the critical operational challenges that airlines are going through at the moment, and the resulting pressure on expenditures barring all but jet fuel.

“That’s why it’s so gratifying that WestJet has seen fit to expand our relationship to ensure that Zamna technology – working invisibly behind the scenes – can help their guests worldwide.

“Through this partnership, WestJet is demonstrating its ongoing commitment to delivering true customer-centric experiences for their guests through the implementation of Zamna’s digital intelligence.”

Colleen Tynan, WestJet, Vice-President, Experience Management, added: “Providing an exceptional guest experience is at the heart of everything we do.

“Through our pilot programme with Zamna, we were able to identify areas of opportunity to increase efficiencies for our guests from the time of check-in to boarding.

“The increased appetite for an efficient and convenient travel experience is clear amongst our guests. We look forward to continuing to offer our guests the assurance that their travel documents are fully compliant prior to arriving at the airport and decreased airport queues so our guests can look forward to enjoying their airport experience with time to spare post security.”
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