United Airlines has announced the launch of Kinective Media by United Airlines – the first media network that uses insights from travel behaviours to connect customers to personalised, real-time advertising, content, experiences and offers from leading brands.

The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United’s mobile app and inflight entertainment screens. And the airline expects its MileagePlus members will receive more personalised and real-time offers and experiences.

Kinective Media is already working with brands such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like Dentsu.

“We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale,” said Richard Nunn, CEO of MileagePlus.

“Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that’s highly personalised and relevant, and we’re already seeing impressive results.

“There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that’s valuable, effective and personalised.”
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