Sabre has introduced SabreMosaic, a new intelligent, modular and open technology platform which is built to transform the way airlines retail.

By moving away from the limitations of today’s PNR-driven world to a modern Offer and Order approach, SabreMosaic “empowers airlines to deliver a more personalised and dynamic retailing experience, while creating new revenue opportunities”.

“Defining and building the next generation of airline retailing solutions has been a significant investment and strategic priority for Sabre, and we are well down this path,” said Kurt Ekert, President and CEO of Sabre.

“SabreMosaic is the culmination of our dedication to innovation in airline IT and active collaboration with our airline partners to enable the future of modern retailing.

“With the success we are already seeing with Sabre’s Retail Intelligence suite of solutions, today’s announcement marks an important milestone on our path to delivering a fully open, modern and flexible retailing platform.”

Powered by Google’s industry-leading AI capabilities, SabreMosaic enables airlines to dynamically create, sell and deliver an array of personalised content to travellers.

The modular, open and cloud-native architecture allows airlines to select the API-based Offer and Order solutions that best meet their needs and create a unique technical blueprint to transform their operations in a way that makes sense for their business.

“Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimise their businesses and better serve their customers as other consumer services,” said Thomas Kurian, CEO of Google Cloud.

“Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalise marketing, and ultimately increase customer satisfaction.”

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