Panasonic Avionics Corporation (Panasonic) is setting up a new office in Silicon Valley, and has selected Amazon Web Services (AWS) to help deliver data analytics and insights from its NEXT in-flight entertainment and connectivity (IFEC) platform.
The company’s new Silicon Valley operation will house a team focused on delivering internet of things (IoT), cloud and data analytics for Panasonic’s NEXT platform. It will also manage operations-focused data, such as maintenance and the health monitoring of aircraft IFEC systems.
Working with AWS, Panasonic will be able to provide airlines with crucial data analytics capabilities, leveraging its Avionics Specific Data Lake. The Lake will provide data of any type, and do so securely in one place, enabling the power of advanced machine learning and deep learning algorithms to provide airlines with near real-time insights into their connected passengers and operations.
Panasonic says its new data operation has been established to enable airlines to overcome the challenges posed by current data collection and analysis methods, which often take place both manually and post-flight leading to unreliable and outdated insights.
“The establishment of our Silicon Valley operation represents a major step forward in the cloud and data-based solutions we are able to offer our airline partners. More than ever before, it enables Panasonic to connect the business and pleasure of flying, enhancing the passenger experience through the connected aircraft,” said David Bartlett, Chief Technology Officer of Panasonic Avionics Corporation.
He added: “The convergence of enabling technologies has set the stage for transformational data analytics, giving Panasonic the ability to provide airlines with invaluable passenger and operational insights, which in turn allows them to build brand loyalty and increase efficiency.”