Inmarsat has launched a series of bundles for its OneFi passenger experience platform, giving airlines the ability to create a personalised digital experience for passengers.

OneFi is a new connected platform that brings multiple inflight services together within a single portal interface, unlocking ancillary revenue streams and enhancing passengers’ digital experience.

However, there’s no one-size fits-all approach for airlines on how to best monetise their inflight connectivity (IFC) investments or enhance the passenger experience. To address this, Inmarsat said it was now offering a series of bundles for its OneFi solution.

Dividing OneFi’s wealth of features into themed bundles adds the flexibility and personalisation that airlines need to build a customised digital onboard experience for passengers.

Inmarsat’s new offering means airlines can select and pay for bundles of features as and when they need them – with the ability to launch all bundles at once, or incrementally over time.

Easy, frequent updates

OneFi is designed so that Wi-Fi plans, airline information, content assets, ad campaigns and retail prices can be updated as easily as a website on the ground and as frequently as needed.

This approach means airlines can update services based on passenger usage to improve engagement and conversions.

William Huot-Marchand, Inmarsat Aviation’s senior vice president of inflight connectivity, said: “It’s no secret that the true potential of inflight Wi-Fi hasn’t yet been fully unlocked for airlines.

“We wanted to give our airline customers access to a solution that doesn’t just come off-the-shelf, but can be personalised by them and adapted to meet their growth needs – all the while helping to construct and curate their passengers’ inflight experience.

“Following the highly positive response and interest that OneFi has already experienced with leading airlines globally, we are confident that our bundles will open up an even greater world of opportunity for airlines, at the pace they want and need.”

Prioritising growth and revenue generation

He added: “As airlines emerge from a difficult period of instability, providing solutions that prioritise growth and revenue generation is top of our priority list.

“Now more than ever, airlines need a platform that allows them to tap into the potential that personalised passenger experiences can offer.

“Our fully customisable platform, where modules can be incrementally added as customer expectations and business requirements change, gives airlines the ability to create value from connectivity in any way that they want to and to continue to grow their bottom lines.”
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