Image: Sensus

Ground handling companies play a critical role in the aviation industry. Being responsible for providing a wide range of services, including marshalling, cleaning and baggage handling, the services are essential for the smooth functioning of airports and airlines. However, ground handling companies are facing a substantial number of challenges.

Konradas Dulka, product director at Sensus Aero, a new-gen software solution for the aviation industry, examines some of these problems.

Cost of GSE

One of the main challenges that ground handling companies are facing is the cost of acquiring and maintaining GSE. GSE can be very expensive, and ground handling companies often have to purchase large quantities of GSE to meet the demands of their customers. Additionally, the cost of maintaining GSE can be significant due to constant need of maintenance and repairs to maintain them in good order.

Safety Concerns

Another significant challenge ground handling companies face is safety. GSE can be quite dangerous if not operated correctly and one incident can have a massive impact on business and especially future insurance costs. Ground handling companies are responsible for the proper employee training and that the equipment is maintained to the highest standards. Failure to do so can result in accidents that can cause injury or even death.

Environmental Regulations

There is also pressure on ground handling companies to comply with environmental regulations. GSE can have a significant impact on the environment since often ground handling is still using old and poorly maintained equipment. Airports are introducing strict regulations to reduce CO2 and noise levels. In some cases, ground handling companies must comply with these regulations or face fines.


The aviation industry is highly competitive and though each company may have its own strategy and good value proposition, they must offer high-quality services at competitive prices. Many companies are finding it difficult to compete or enter new markets, as larger companies have advantage in resources and economies of scale.

Technological Advances

One more challenge to face for ground handling companies is technological advances. New technologies are being constantly developed, which aim for improving efficiency and safety of GSE. The big issue is that these technologies can be expensive to implement and ground handling companies must find a balance between investments and remaining competitive. Additionally, employees must be retrained, and, in some cases, processes must be changed to utilise efficiently these new technologies.

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