Amadeus has extended its long-term relationship with the fast-growing booking platform, Alternative Airlines.
The UK-based online travel agency currently deploys a range of flight search and shopping technology including Amadeus’ new solution to source additional low-cost carrier content called Amadeus Air Extension.
Additionally, Alternative Airlines will adopt Amadeus Instant Search, which is a pre-computed private cache offering an immediate response with up to 250 travel options, as well as Amadeus Virtual Interlining.
Amadeus Flight Search solutions are designed to help Alternative Airlines bring comprehensive and relevant results to travellers from more than 600 airlines globally.
The technology allows the online travel seller to personalise itinerary recommendations using the flight options and connections that best meet the travellers’ needs instantly, even when they are planning on journeying to places off the beaten track.
Sam Argyle, Managing Director, Alternative Airlines, said: “We are delighted to deepen our long-standing partnership with global technology leader, Amadeus. The breadth of choice that we provide our customers is central to our brand positioning.
“Our adoption of Amadeus’ solution for NDC content and Amadeus Air Extension is helping to drive our expansion in our biggest markets, including North America, through access to greater airline mix-and-matching capability and enhanced connectivity.”
Since 2022, Alternative Airlines has sourced NDC content through Amadeus’ platforms, providing seamless access to competitive fares, flexible booking options, ancillary products and more.
Along with access to an expanding range of flight offers, Amadeus’ NDC enables sophisticated retailing capabilities so that Alternative Airlines can deliver an enhanced customer experience to the company’s travellers.
Steve Love, Commercial Director, Amadeus, UK and Ireland, added: “Amadeus has invested in developing innovative flight search and shopping solutions for years. Working with ambitious and successful customers such as Alternative Airlines really enhances our ability to deliver competitive airline offers and ancillary services in a highly efficient and customisable way.
“Alternative Airlines utilises our technology to provide a differentiated and tailored booking experience that is clearly delivering results for the online business.”
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